Blog: Principles

Another Strong Case for the Power of Storytelling

Bob Wiesner | Mar 07, 2017

Too many organizations are caught in a dangerous loop.  They are continually chasing quarterly results.  In some cases, even more short-term than that.  This is...

Pitching Requires Focus. So Why Are Your Pitch Teams So Stretched?

Bob Wiesner | Mar 06, 2017

In the lean organization – which describes most agencies and professional services firms – pitch teams are made up of top performers.  And those...

The Wrong Understanding of Collaboration

Bob Wiesner | Feb 24, 2017

  Research is clear that companies are pushing their people for more and more collaboration.  And their people, especially younger employees, are eager for...

“Even Life-Saving Innovations Don’t Sell Themselves”

Bob Wiesner | Feb 23, 2017

Growing your revenue, especially when facing the tough competition of a new business pitch, is tough without a great solution.  But a great product...

Why Settle? Great Beats Good in All Client Relationships

Bob Wiesner | Sep 23, 2016

  Agencies and professional services teams are differentiated in clients’ minds by more than the quality of their solutions.  Maybe even more important is...

More Discomfort Means More Winning Pitches

Bob Wiesner | Sep 22, 2016

  Persuasion is a funny thing. On the one hand, we buy from people we like.  Often, “liking” comes from the perception that we...

Two Reasons You Can’t Grow Your Key Accounts

Bob Wiesner | Sep 22, 2016

  Growth and profitability have become increasingly challenging for the  advertising agency world – and all of marketing communications for that matter.  That’s not...

It Should Take a Long Time to Write a Short Email

Bob Wiesner | Sep 22, 2016

  A client asked me recently about my business.  Thankfully, it’s going quite well, but it’s very time consuming.  One thing I noted is...

In Defense of Performance Appraisals

Bob Wiesner | Aug 06, 2016

As news and commentary on the imminent demise of the performance appraisal has flooded the business press (and social media), I’ve found myself swept...

The Core Elements of a Real Sales Culture

Bob Wiesner | Jul 08, 2016

  “I want to have a sales culture!” I hear it all the time. Ok, fine, let’s talk about it.  Do you know what a...