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Is Discretionary Energy a Key to Your Business Success?

Bob Wiesner | March 6, 2017

Leaders and team members regularly enlist the help of colleagues.  Or should I say expect the help of colleagues.  Yet often, they don't get the support they anticipated.This will lead to common complaints: The other guy isn't pulling their weight. …

Don’t Fix the Problem – Reinvent the Future

Bob Wiesner | April 16, 2016

Many agencies and professional services firms say they want to reinvent themselves.  "Disrupt!" they say.  Invent a whole new way of working.That's cool.So, how are do they intend to go about doing it?I was approached by a large global agency …

A Lesson in Winning New Business

Bob Wiesner | January 19, 2015

Winning new business continues to be much more than who has the best solution.  Instead it's about chemistry, dedication, passion.Since it'll soon be tax time, let's look at Wieden+Kennedy's 2013 win of Turbo Tax.  Here's what the client's CMO said …

The Winning Formula for Pitches – Again

Bob Wiesner | December 19, 2014

Want to win more pitches?  It's worth revisiting the lessons we can learn from FCB West's win of Ghirardelli Chocolate last summer.These quotes from both the Adweek article and the client's release are noteworthy: Executives at Ghirardelli said they were impressed by FCB’s …

Four Steps to Get the Company Mission Right

Bob Wiesner | December 9, 2014

It's amazing.  With millions of words written about mission statements, there are still agencies and professional services firms who can't get it right.  And they don't realize the consequences of it.Research now available strongly shows how important it is that …

Communicate Early and Often

Bob Wiesner | January 14, 2013

Managing change is about the hardest thing a leader has to do.  The odds can be stacked against you.  Most major change initiatives fail.That said, here's an excellent story from HBR on lessons learned from a global survey of executives. …

Vision and the Art of Performance Measurement

Bob Wiesner | September 21, 2012

A depressingly large number of organizations seem to miss the opportunity to continually reaffirm their mission, vision and values at every opportunity.   Failing to ensure that everyone knows what these are, and what the expectations are for their roles in …

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